What is Facebook?
Facebook is a social media site that allows access to users all over the world. It is used to talk, view the latest trends, news as well as create an online community. Facebook was created to bring people together through a simple website. Now it’s available as an app conveniently accessed on our phones and tablets.
The year 2004 saw the advent of Facebook by creator and CEO, Mark Zuckerberg. He was a university student at the time of making the social networking site.
Facebook was initially only for students of the prestigious Harvard University and opened to the public during 2006. The only requirements of signing up to Facebook are having a valid email address and to be over the age of 13.
Users create a profile to access the Facebook community. The user builds their profile through preferences and likes from pages of interest, to friending people. This is called “profile building.”
Profile building allows you to:
- meet new people;
- find those who share similar interests and;
- provide an outlet for sharing, commenting and liking posts that correlate with your interest
When joining Facebook every user must make a profile. However, users cannot make more than one profile. Therefore, users are able to make ‘Pages’ on various topics which are similar to profiles.
What is a Page?
Users can create a ‘Page’ for their business or organisation as well as for recreational use. For example, a Page can be created for a celebrity, local businesses or just for updating fans on their favourite football team.
Pages differ from Profile’s because they’re not created for one single user, but for others to view and learn from. In most cases, businesses use Facebook pages to promote their organisation and highlight the positive aspects of it.
The more popular a Page is, the more likes and followers it has. Individuals can comment and share the posts that are on a page with their friends.
However, it is possible to make a page private or public and to restrict the activity and contribution of others to the page. It is the role of the admin to decide who can like and share a page and its posts.
Facebook connects you and your friends through their messaging app. Messenger allows the user to create group chat or private message individuals.
This has especially become popular among young people who can keep in touch with their family and friends without having to use the actual Facebook app or website.
Messenger tends to work like any other messaging app such as WhatsApp or Viber. On Messenger, users can text, send images, videos, links and gifs as well as video call contacts.
Your newsfeed is your sanctuary to all the latest news and trends from the pages you have liked. You can like, share and comment on posts put up by the pages you follow.
The Facebook algorithm will also suggest pages of similar quality which might be of interest.
This is especially useful for businesses as the more your content relates to the target market, the more scope you have of reaching out to them through the suggested pages.
The marketplace is a mobile phone only feature but its inclusion is necessary. The marketplace allows Facebook users to buy and sell things of interest. It functions very similarly to selling and auctioning sites eBay and Gumtree.
Users simply upload photos, videos and a description of their products with a price they deem worthy in order to sell their old items. This feature has proven especially useful for students who easily buy and sell their old laptops, phones and books to other students for great prices.
Facebook for Business
As this article has shown, Facebook is key to social media promotion of your business. By determining your target market and their interests, it has become very easy to show them the benefits of your business and what you have on offer.
However, it is good to know that Facebook alone does not drive customers, rather, it is necessary to use other social media simultaneously, such as Twitter, Instagram and LinkedIn to name a few.